Agenda
Friday, October 7th**
Kick-Off Event @ 6pm (Avery Research Center)
Saturday, October 7th
Opening Session – 9 am
Black Tourism: Doing the Business of Tourism (Wells Fargo)
Theme & Brief Description: This session will highlight the SC AATC (African American Tourism Council) strategy for expanding the tourism industry. (Invite partners to give insight how to position themselves with our content)
Run of Show
9 am
Introduction of Moderator
9:01 am
Moderator Opening Statement & Intro of Guest – Courtney Young
9:05 am
Opening Statements from Each Panelist (2mins) Panel
- AATC and Foresight
9:17 am
Questions from Moderator Courtney Young & Panel
9:30 am
Q & A Audience & Panel
9:45 am
Final Statements Panel & Courtney Young
Saturday, October 7th Beatty Center
Date, Time, Location
9 am Wells Fargo Auditorium
Opening Session
2023- 24 South Carolina & African- American Tourism
Duane Parrish, SC PRT
SC Rep. Rosalyn D. Henderson- Myers, Spartanburg
IAAM, Charleston
Reconstruction Monument Beaufort
This session will highlight the SC AATC (African American Tourism Council) strategy for expanding the tourism industry.
Session 1: 10:00 am-11:30 am
A-tax Grants: Funding For Your Tourism & Cultural Arts Programming
Brief Description: This session will feature local governments around the state as they discuss the qualifying criteria and other aspects of the program.
Featuring: TBD
This session will highlight the SC AATC (African American Tourism Council) strategy for expanding the tourism industry.
Business Development & Loan Programs: Start or Expand Your Business
Description: This session will feature local governments around the state as they discuss the qualifying criteria and other aspects of the program.
Featuring Climb Fund, SC Community Loan Fund, GCRA, SC Minority Affairs
Session 2: 11:30am- 1:00pm (Tate Center)
Concurrent Sessions II –
SC Parks Recreation & Tourism Grants (Rm TBD)
Description: Staff from SCPRT as they discuss their grants and tourism promotion programs.
Featuring: Becky Moore
CVBs & How they Help Your Black Tourism Initiative (Rm TBD)
Description: CVBs discuss the benefits of becoming members such as direct marketing services, brochure display services, and Opportunities to advertise in CVB publications and websites.
Special Session - Digital Media & Ads: (Tourism Promotion Track) 10:00am - 1:00pm
Social Media Best Practices (Rm TBD)
10am Megan Rutherford
Description: Create social media marketing campaigns that engage your customers and generate results on Facebook®, Instagram®, LinkedIn®, Twitter®, YouTube® and TikTok®.
Creating Content (Rm TBD) 11am- Gullah Corridor
Description: This session provides writers and non-writers alike with the fundamentals of creating compelling digital content that people love to read and share.
A Deeper Dive: Digital Marketing (Rm TBD) 12 noon Victoria Rae
Description: Prior to jumping into the tools, it is important to create a digital marketing strategy. We’ll cover:
- Size & importance of digital marketing
- Future trends in digital marketing – growth and future opportunities
- Steps to creating a digital marketing strategy
- Building a strategy from the ground up
- Integrating digital marketing into existing marketing plans
1:30 pm Beatty Center
Working Lunch-
Strategic Planning Session
Facilitator- Rashida Jeffers-Campbell
Description: This event will feature the State Director of SCPRT as he discusses the future of the Tourism industry in SC including trends, and opportunities.
Additional details will be announced soon including the awards show date, hosts, performers, presenters, and more. Follow us or sign up for email updates to be the first to know!