2019 SC African- American Tourism Conference
Theme: Branding & Marketing in A New Age

Opening Session-Successful African American Tourism Brands
Panel: Juneteenth Celebration – Historic Mitchelville Freedom Park/ VisitGullahGeechee.com – Gullah Geechee Heritage Corridor Commission
Is your tourism event or program ready to expand to the next level? This session will give you first person advice from successful South Carolina tourism brands that are using local stories of foodways, history and culture to be tourism drivers.

Digital Marketing – Social Influencers & Online Profiles (Fireside Chat)
Panel: Black Southern Belle: Social Influencer and ForeSight Communications: Google Partner
Are you ready to get more viral attention for your history or culture endeavor? This session will give you online marketing tips and best practices on how to develop (and improve) your digital footprint.

Resource Development for “Entrepreneurs”
(Upstairs Classroom)
Panel: LDC, SCORE/Small Business Development Center/MBE Office City of Charleston/GCRA/SC Community Loan Fund
Learn about local and state resources to help you advance your business and nonprofits including business and financial planning, grants, low interest loan programs, and information concerning tax accommodation programs- over $3,000,000 in grants for tourism related and cultural arts programming.

Resource Development for “Nonprofits”
(Smart Classroom)
Panel: City of North Charleston/ County of Charleston/ City of Charleston/ Berkeley County
Learn about local and state resources in the form of tax accommodation programs- over $3,000,000 in grants for tourism related and cultural arts programming. Funds can be used to market and promote your cultural arts or tourism related event to out of town markets.

Resource Development: Spoleto & Cultural Heritage Tourism
(Upstairs Classroom)
Facilitator: Latesha Smith
What goes into planning surrounding an impactful and successful Cultural Heritage Tourism Event or Program? Come and here how Spoleto is working to present a fascinating story and elements of its broader messages of faith/religion/resilience in one of your upcoming workshops or sessions covering heritage tourism. The festival next year will feature a commissioned opera about the life and times of Omar Ibn Said, an enslaved Muslim. Said was brought to Charleston from Futa Toro (present day Senegal) in 1807. His mastery of Arabic seen in his manuscript is what historians use to set his autobiography apart from others.

12:00 Noon
Cross-Marketing Strategies – Minimize Spending & Maximize Brand Awareness
Facilitator: Courtney Young
Is your marketing budget tight? Does your tourism program need a boost? This session will give ideas and examples of how to develop effective partnerships that will raise your brand awareness and not bust your budget.

12:00 Noon
The Black Travel Movement
(Upstairs Classroom)
Facilitator: Tonita Perry
Panelist- Dionna Everett, Hey World, What Else!
Learn about black travel groups. These companies work hard to provide experiences that are tailored to a more diverse set of travelers; they change the narrative about what travelers look like and how they travel. When millennials hit the road they want unique experiences, as well as cultural and authentic encounters. Along the way millennials will share their experiences on social media and rely heavily on user reviews to make travel decisions. Brand loyalty is typically low. Tapping into these desires and habits is crucial to securing younger traveler.

1:00 pm
Luncheon & Keynote
SCPRT talks about their TAG Grant (marching grant); How to Get Your Marketing Funded

Luncheon Catered by:
Hannibal’s Kitchen
Local African- American Owned Caterer- Featuring Authentic Gullah Dishes
Blake Street, an anonymous lane in the East Side neighborhood, bounded by public housing projects and industrial port operations, certainly doesn’t draw an affluent crowd to its door. Hannibal’s Kitchen should. “This evolution of tradition, which caters to the tastes of its customers, makes Hannibal’s somewhat different from humdrum purveyors of red rice, collards, and chicken. In a way it makes them more real, and more likely to generate the next culinary myth of the Lowcountry.” – Charleston City Paper Restaurant Review- Jeff Allen 11/08/06

Closing Session- Think Tank Planning Session
Moderator- Rashida Jeffers- Campbell, JC & Associates
(Upstairs Conference Room)
Strategic Planning Session focused on developing objectives and action plans for the Key Goals of the Tourism Conference and the African American Tourism Advisory Council. These goals include 1) Increase investment from Public & Private Sector 2) Promotion & Marketing and 3) Product Development