Charleston · September 25–26, 2026

SC African-American Tourism Conference 2026

SC African-American Tourism Conference 2026

SC African-American Tourism Conference 2026

Culture. Commerce. Community. Building wealth and preserving heritage through tourism.

Culture. Commerce. Community. Building wealth and preserving heritage through tourism.

Culture. Commerce. Community. Building wealth and preserving heritage through tourism.

A two-day conference for tourism leaders, entrepreneurs, cultural preservationists, artists, funders, and community builders shaping the future of Black tourism in South Carolina.

A two-day conference for tourism leaders, entrepreneurs, cultural preservationists, artists, funders, and community builders shaping the future of Black tourism in South Carolina.

A two-day conference for tourism leaders, entrepreneurs, cultural preservationists, artists, funders, and community builders shaping the future of Black tourism in South Carolina.

The Power of Black Tourism

The Power of Black Tourism

The Power of Black Tourism

Tourism is more than travel. It’s jobs. It’s business. It’s legacy.

Tourism is more than travel. It’s jobs. It’s business. It’s legacy.

Tourism is more than travel. It’s jobs. It’s business. It’s legacy.

$2.4B

Economic Impact

$2.4B

Economic Impact

26,302

Jobs Supported

26,302

Jobs Supported

$789.5M

Labor Income

$789.5M

Labor Income

Conference at a Glance

Conference at a Glance

Conference at a Glance

Friday · 1:00 PM – 2:30 PM

Telling Our Stories

Black interpreters and tour guides open the experience with cultural storytelling and interpretation.

Friday · 1:00 PM – 2:30 PM

Telling Our Stories

Black interpreters and tour guides open the experience with cultural storytelling and interpretation.

Friday · 6:00 PM – 8:00 PM

Taste of Black South Carolina

An evening of networking, small bites from Black-owned restaurants, live jazz, Gullah music, and artist showcases.

Friday · 6:00 PM – 8:00 PM

Taste of Black South Carolina

An evening of networking, small bites from Black-owned restaurants, live jazz, Gullah music, and artist showcases.

Saturday · 9:30 AM – 10:30 AM

Building Black Wealth

Opening plenary exploring how communities can create businesses, preserve land, support artists, and grow wealth.

Saturday · 9:30 AM – 10:30 AM

Building Black Wealth

Opening plenary exploring how communities can create businesses, preserve land, support artists, and grow wealth.

Saturday · 3:00 PM – 6:00 PM

Awards & Day Party

Celebrate the people and organizations moving the industry forward.

Saturday · 3:00 PM – 6:00 PM

Awards & Day Party

Celebrate the people and organizations moving the industry forward.

CULTURE. COMMERCE. COMMUNITY.

EXPERIENCE THE 2026 CONFERENCE

Two days of ideas, connections, culture, and opportunity.

Join tourism professionals, entrepreneurs, preservationists, community leaders, creatives, destination marketers, historians, and cultural advocates from across South Carolina for conversations designed to strengthen African-American tourism and build economic opportunity through culture.

OPENING PLENARY

BEYOND TOURISM: BUILDING BLACK WEALTH THROUGH CULTURE

Saturday, September 26 | 9:30 AM–10:30 AM
Wells Fargo Auditorium

Explore how African-American communities can use tourism to create businesses, preserve land, support artists, grow intergenerational wealth, and influence economic development.

Featured Moderator: Courtney Young — Foresight Communications

Featured Panelists: Rochelle Riley — City of Charleston · Dr. Tiffany Bailey Lash — Atlantic Beach Developers · Twila Jones — Columbia CVB · Christopher B. Thompson — Dr. Benjamin E. Mays Historic Site · Arun Drummond — Drummond Art Studio

FEATURED SESSIONS & SPEAKERS

Learn. Connect. Build. Grow.

FINDING THE MONEY

Saturday | 10:45 AM–11:45 AM
Evelyn Del — Foresight Communications

Learn how tourism organizations, nonprofits, entrepreneurs, and community leaders can identify and pursue the resources needed to move their ideas forward.

GRANTS • A-TAX FUNDING • SPONSORSHIPS • PHILANTHROPY • FEDERAL OPPORTUNITIES

CAPITAL FOR GROWTH

Saturday | 12:00 PM–1:00 PM

Discover financing solutions, loan programs, community-development resources, and investor partnerships that can help tourism businesses grow.

CLIMB FUND • COMMUNITYWORKS • LIFTFUND • COMMUNITY LOAN FUND • CHARLESTON SMALL BUSINESS CENTER

DIGITAL STORYTELLING & INFLUENCER MARKETING

Saturday | 12:00 PM–1:00 PM
Victoria Rae Boykin — Digital Strategist, Storyteller, Content Creator & Connector

Learn how to use digital content and influencer strategies to grow your tourism business, reach new audiences, and create lasting connections.

PRESERVING HISTORY WHILE GROWING TOURISM

Saturday | 12:00 PM–1:00 PM
Dawn Dawson-House — WeGOJA Foundation

Explore how communities can protect historic places, cultural traditions, land, and heritage while using responsible tourism to create economic opportunity.

PRESERVE OUR HISTORY • EMPOWER OUR COMMUNITIES • GROW OUR ECONOMY • SUSTAIN OUR HERITAGE

THE SCAATC MARKETPLACE

MORE THAN A CONFERENCE. A MARKETPLACE FOR OPPORTUNITY.

The SCAATC Conference Marketplace brings together Black-owned businesses, nonprofits, artists, makers, cultural entrepreneurs, and tourism organizations from across South Carolina.

SHOP BLACK-OWNED BUSINESSES
MEET CULTURAL ENTREPRENEURS
BUILD NEW PARTNERSHIPS

MEET THE PEOPLE SHAPING BLACK TOURISM

Leaders. Entrepreneurs. Preservationists. Creatives. Changemakers.

Marc Gibson

Charleston Area Visitor and Convention Bureau

Conference Speaker

Kwadjo Campbell

Chairman, SC African-American Tourism Council

Leadership and Conference Welcome

Courtney Young

Foresight Communications

Beyond Tourism: Building Black Wealth Through Culture

Rochelle Riley

City of Charleston

Beyond Tourism: Building Black Wealth Through Culture

Dr. Tiffany Bailey Lash

Atlantic Beach Developers

Beyond Tourism: Building Black Wealth Through Culture

Twila Jones

Columbia CVB

Beyond Tourism: Building Black Wealth Through Culture

Christopher B. Thompson

Dr. Benjamin E. Mays Historic Site

Beyond Tourism: Building Black Wealth Through Culture

Arun Drummond

Drummond Art Studio

Beyond Tourism: Building Black Wealth Through Culture

Evelyn Del

Foresight Communications

Finding the Money

Victoria Rae Boykin

Digital Strategist & Content Creator

Digital Storytelling & Influencer Marketing

Dawn Dawson House

We GOJA Foundation

Preserving History While Growing Tourism

BE IN THE ROOM.

BE IN THE ROOM.

Connect with the people preserving our stories, building our businesses, creating new experiences, and shaping the future of African-American tourism in South Carolina.

SEPTEMBER 25–26, 2026 • COLLEGE OF CHARLESTON • CHARLESTON, SOUTH CAROLINA

CULTURE CREATES OPPORTUNITY.

CULTURE CREATES OPPORTUNITY.

Our Culture Is Our Foundation.
Our Communities Are Our Strength.
Tourism Is Our Economic Engine.

PEOPLE | WEALTH | HERITAGE | PARTNERSHIPS | PROSPERITY

CULTURE. COMMERCE. COMMUNITY.